| We are the market leaders
in the supply of frozen chicken and chicken parts. We import
over 1000 tons of frozen poultry each month, commanding over
30% of the TAM (Total Available Market).
Our domination of the frozen fruit and vegetable
market is equally impressive. We supply over 1200 tons of
vegetables annually to our wholesale and retail network enjoying
one of the largest market shares in this segment. We import
from Europe, New Zealand, Egypt and India.
As brand leaders in the bottled mineral
water market we have maintained the Lebanese brand "Sohat"
as the dominant brand of choice. Our market share continues
to rise.
We import in excess of 45% of the total
quantity of all cheese products arriving in the country from
Denmark, and have succeeded in rivaling Kraft for market domination
in the processed cheese sector with the "Puck"
brand.
In addition, we have established the "Pittas"
brand of traditional Cypriot halloumi cheese as the market
standard against which all other halloumi cheeses are measured.
FINANCIAL
STRENGTH
| Net
Sales in Kuwaiti Dinars (1979-1996)
K.D. 000's (1 US$ = 0.297 K.D.) |
| 1992-1996 |
KD
53,000,000 |
| 1985-1991 |
KD
49,000,000 |
| 1979-1984 |
KD
24,000,000 |
Since 1970 we have built our reputation
in the market on a solid financial base. Our turnover has
increased year on year since 1986, resulting in substantial
earnings increase.
Our business partners throughout the globe
benefit from an international banking system that is both
speedy and efficient.
Corresponding banks in the US and Europe
provide the necessary interfaces to ensure that transactions
are delay free. This has provided us with an enviable standing
with financial institutions and won the admiration and respect
of our suppliers. |